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Showing posts with the label Marketing

Digital Ferraris

Tobold touched the subject of price differentiation this week. He notices that games are still priced so children can afford to buy them. Working people can spend more on their hobbies yet they only pay the same as children. More and more marketeers are giving us ways to spend some extra money on our gaming hobby. Price differentiation can already be seen in the other entertainment industries. If you want to buy a book you have the choice between a paperback and a hardcover version. The hardcover version costs slightly more to make but costs about twice as much to the customer. To me it doesn't matter if it's a paperback version, I just want to read the book. But there's obviously a big market who doesn't mind paying more in order to make their bookshelves shinier. The movie industry also allows us to spend more money on the same items. Sitting three metres from my TV I can hardly see the difference between a Blu-Ray and a DVD disc but if you can spend a bit more yo...

A game a decade

It's only been a month since I finished Dragon Age. I've still got some DLC left to play but currently I'm first playing through Mass Effect 2. What a luxury problem! Two instant classic games were released by Bioware less than two months apart. And now Bioware announces that they will release Dragon Age 2 by march next year. All this while developing the Dragon Age expansion planned for march this year and creating more DLC for Dragon Age and Mass Effect 2. They're doing all this while creating the next big mmorpg, SW:TOR! The quick expansion pack release for Dragon Age already had me worried. How can they create all this in such a short time frame?  We know that the EA programmers all work 72 hours a week but even then, how do they pull this off? Let's take a look at Biowares archive: Baldur's Gate II: Shadows of Amn (2000) Baldur's Gate II: Throne of Bhaal (2001) Neverwinter Nights (2002) Neverwinter Nights: Shadows of Undrentide (2003) Never...

A new decade, new DRM

Activation limits for games caused a lot of negative feedback from the gamer community. People felt that their games went from an ownership model to a more limited, renting model. The obvious thing to do for a publisher after all this backlash  would be to ease their DRM measures. So what does Ubisoft decide to do? Introduce a new, draconian DRM scheme of course! So, what does their new baby do? Each Ubisoft game will regularly connect to one of their back-end servers. In other words, you have to be on-line all the time, even when playing a single player game. They're trying to put it in a nice spotlight: you don't need your CD in the drive any more! And your game saves are stored on their servers! A very useful feature promised by Valve years ago but it doesn't change the fact that you have to be on-line all the time . At least with Valves Steam I still have the option to use my off-line mode This does mean that you won't be able to play on your laptop. Want to pl...

Pay now or pay even more later

This week I got this e-mail from Funcom: Character Deletion Alert Thank you for playing Age of Conan. As part of our maintenance your account is now flagged to have your characters below level 20 deleted as part of maintenance. Please re-activate your account now to ensure that your characters progress and names stay intact. After seeing last weeks phishing mail I had to take a look at the source of the e-mail as I suspected that this was just another scam. After all, why would any company want to destroy their customers property? But no, it's not a scam, the e-mail does come from Funcom. Two years ago, I've bought Age of Conan as a pre-order. And I stopped playing after only a few days as it quickly became clear to me that this game wasn't my thing. Having my ass kicked time after time by two mobs of my own level got frustrating really fast. Frustrating enough to go play something else. Interestingly, when I shared this experience months after my Conan adventures...

DLC - Directly Lost Cash?

The prices of games have been more or less steady the last decade. Now and then a game such as Call of Duty, Modern Warfare 2 comes along and causes a fuzz by raising the price but overall prices don't change much. The development costs of games keep on going though while the player numbers don't increase by that much. So publishers have to keep on trying to find more ways to get the money from our pockets without raising the retail prices of their games. DLC seems to be the newest card they've pulled out of their bags and it's quickly gaining more and more popularity. At it's base, it's a nice idea. Instead of spending four years creating one big hit-or-miss blockbuster you can spend some time to create smaller pieces of content. If you can add a few hours of gameplay for $5 everyone will be happy. The customers will have a reason to keep on playing your game and the waiting time between content will be reduced. For the publishers, it's pure profit, th...

Buy fast, regret even faster

When the iPhone was lowered from $599 to $399 a few months after its release it caused a small outrage amongst its early customers. The new price made sure that more people can afford one. But everyone who bought it at the $599 price point felt like he was getting screwed by Apple. And of course quite a few who did have the new technical marvel also had a blog about technology where they could vent their anger. Imagine walking past two stores. In our first scenario you see a car you've always wanted for $10.000. Then you walk past the next store and you see it priced at $12.000. You're happy, you did the smart thing! In the second scenario you see the car at $9.500. The next store has the car at $8.000. You're mad because you feel like you paid too much for the car. Even though you paid less in the second scenario you're not happy. So I find it weird to see thee huge discounts on games these days. Here's a few examples: Dragon Age . I've bought Dragon Age ...

Steam deals of the week

Steam is having one great Christmas bargain period with tons of games in it. Here's a small list of games you should definitely look out for: Audiosurf - £1.49 . If you like both music and games you should give this game a try. You can pick any song from your music collection and a level will be generated. Then you can go and try to set the all time high score for your favorite songs! Braid - £1.74 . Braid is an indie platform game that will have your brains do some overtime. It's a great looking game filled with clever puzzles. Eidos Everything package - £35 . For one low price you get every Eidos game on steam including the recent topper Batman: Arkham Asylum. It's worth it for that game alone but you also get the excellent Hitman games, the new Tomb Raider games, the two Deus Ex classics, Thief: Deadly shadows and a bunch of lesser games. Evil Genius - £1.39.   Be the horror of all James Bond wannabes. Dig a lair and fill it with heinous traps. Star Wars: Knights ...

Hiding from the storm

It's hard not to have noticed. Even the Belgian national news had a five minutes article on it. Infinity Ward has finished Call of Duty: Modern Warfare 2 right before Christmas, the perfect time to launch a game. Sales always spike during the Christmas period so launching your game then is guaranteed to give you big profits. Even crappy games will sell well during this period. In the past, the rush to Christmas has of course lead to unfinished, buggy games that are launched to hit the shelves in time for the big money. It doesn't always pay to launch before Christmas, your buggy game might bankrupt you. Quite a few games have been moved to 2010. Only the publishers know if it's to avoid the Call of Duty rush which is currently responsible for 57% of all Xbox 360 game sales. So it's not a big leap to think that Call of Duty has something to do with all the delays. In the first half of 2010 we can expect Aliens vs Predator, Battlefield: Bad Company 2, Bioshock 2, Mafia ...

Biowares missed opportunities

Biowares newest RPG Dragon Age is coming out soon and the reviews are slowly coming in. It's an RPG in the spirit of the old school RGPs and as such it's getting compared to Biowares older games Baldur's Gate 1 & 2. Yet how many of the Dragon Age target audience have played those games? I haven't played them but I've been wanting to play them for a while now. Sadly they are on none of the major online distribution channels. In comparison, Majesty 2 came out a while ago and the publishers used the old game to create more sales of the sequel. Pre-order Majesty 2 and you get to play the original Majesty for free immediately. I replayed the original game in anticipation of the sequel and it made me want the sequel even more. Seeing how Baldur's Gate is in the top 5 most wanted games on gog.com I wonder why they do not have a big re-release of Biowares catalogue. There's a niche for classic PC games and the release of a triple A game is the perfect time ...